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The '80s and '90s to the present day

1980

In the eighties we witnessed a completely new redefinition of the profession of the designer. Was not enough to be a good craftsman and create garments of excellent workmanship and quality, but, following the example of more sophisticated strategies Advertising, give a captivating image of their product. With the development of the Internet every brand he created his own website, and not just to attract attention, but for some the most popular products such as jeans, to sell them directly. It developed the race to fitness, and also for younger people were created casual clothing taken from sportswear. The success of Made in Italy in this period was derived also by skilful marketing strategies. Milan, the industrial center of the peninsula, snatched the palm of the fashion capital in Turin , Florence and Rome . They became famous designers like Giorgio Armani , Missoni , Gianfranco Ferre , Gianni Versace , Dolce & Gabbana and Krizia . The ideal of feminine beauty was inspired by the sporting woman, slender, muscular and ambitious, successful in both the private and the public, thanks to the fact that they are always dressed appropriately. Just impersonated Madonna This belief, that it was possible to shape their bodies through aerobics, bodybuilding, diets and beauty care. The shoulders of women's clothing grew larger and inflated, the ubiquitous duo-jacket suit with briefcase briefcase. The type of woman manager, not more feminine and delicate, but tough and ruthless at work.

1990

Among the types of clothes that take hold in this period include: the business suit, dress in two pieces of inspired male initially widespread in England. To this was added a masculinization Apparel radical newness, short skirt, which came even to discover the knees. The imitation of men's was more determined then use the skirt and accented with up to identify what in sports.

FEATURES CONTEMPORARY CLOTHING

The modern cult of Sanitation, the ever-growing interest for the sport, giving rise to a true sporting fashion. Today more than ever the fashion industry gives rise to a flourishing, to footwear, to felt, the jewelry, cosmetics, which owe their growth to the fact that the popular classes are in fashion. The sales market has expanded so enormously, and is of great importance for Italy from the economic point of view, for the quantity, quality and value of products exported worldwide. Today, fashion is becoming more personal, we choose the colors, patterns, accessories to be worn without reference, in most cases, dictated the fashions of the moment.

Point And Shoot Sport

municipal resolutions - November 2010

n.128 Over time, the extraordinary contribution to the administration required the elderly community center, which was deepened by director Scampini latest issue of Theseus (and on our website), we can find other interesting topics sifting, as usual, the municipal deliberations last month, we start from the No. 120, with the subject "Granting legal aid and assistance to the Pro Loco Bienate Magnago for organization of the eleventh mushroom show, which was held on October 17, 2010. In this case the contribution shall be allocated to 1600 €, with advertising by the Pro site.

Other initiatives were the subject of deliberations in the month of October, the number 125, for example, regards the granting of legal aid and assistance statement to the parish of St. Michele for the organization of the traditional film club, which will run from October 2010 to February 2011: the budget fielded by the winter film festival amounted to € 1500, certainly a first step to offering screenings with tickets at cost, which families and children can move to the cinema. One step still may be too small when you consider the costs incurred for a number of successful initiatives summer of doubt. We hope that this road made of simple and useful initiatives, without pharaonic projects, can be beaten by more and more in the future.

Finally we report the resolution n.134, authorizing the installation of a prefabricated metal at the sports ground for use as the weight room and storage. A project whose costs were borne entirely by the sports club Bienate Magnago (which still receives, annually, financial support by the municipality).

The PD Magnago Bienate and was very interested in recent times, the state of our sports facilities, which would need, in our view, investment much higher than that for more than a prefab. We think it is necessary to develop an ambitious project to support and growth of the various sports of our common reality, for children and young people of our common can be educated in the best way to the culture of sport.

Gabriele Colombo - Head website

What The Colorful Braclets Mean

From 1950 to 1970

1950

Over the years players were for the first time, teen-agers which were distinguished from adults for clothing: jeans, t-shirts, sweaters, leather jackets, sportswear or scruffy look, and for men, pomade on his head. The fortunes of the jeans was still an important phenomenon that influences fashion. The garment was used since the mid-nineteenth century as a working uniform, for the strength of its fabric, secured with double stitching and metal rivets. In Europe, women are tired of wearing clothes and turned out of their mothers fashion models and copied by women's magazines with the help of patterns and providential seamstresses. If Paris was still calling the shots, was born in Florence the Italian fashion industry, Paris said, however, still reads: Dior launched collections that were inspired by letters of the alphabet, such as the H line with life moved on the sides and elongated torso. Then there were the line Y and line A, while the evening dresses were usually long to the foot. In 1957, the year of his death, Dior revolutionized fashion with the line still lot, which created quite a stir because it hid the whole of the waist. Revisited his legendary Coco Chanel suits, the jacket without a collar and a simple and straight skirt. Was always she who threw the shoe Chanel, without the heel and toe with a different color: it was an alternative to the stiletto heels that battered the mid-fifties the feet of many women. During the same period grew more and more the fashion for leisure. On the beaches made his first appearance on bikini swimsuit in two pieces. Pants continued their march to success: they were used for summer sports and skiing. The shirt has always been considered poor material and popular, began to be part of the collections. With the death of Dior, Yves Saint Laurent became director of the house. His first collection was an overwhelming success: line trapezoidal was fresh, young and basically a continuation of the Bag Dior.

1960

was the period of the Vietnam War, the currency of the protesters was a total rejection to the elite world of fashion parkas, scarves, jeans torn, baggy sweaters, sneakers. Many clothes were borrowed from the uniforms of war, including the famous Montgomery, wool jacket closed with heavy braid of the Royal Navy, or the t-shirt, invented by the U.S. Navy as a singlet for the soldiers. England Beat music, represented by Beatles and the Rolling Stones, had the ability to aggregate millions of teenagers, who copied the clothes of their favorite idols. The Beatles wore tight pants and shorts, shrunken jackets, nineteenth-century uniforms with shoulder pads, ankle boots. The Stones, more angry, they preferred satin shirts and pants, necklaces and bracelets, and wore make-up. For both groups were very important and long hair tousled, which for more than a century were forbidden to men, bright colors and shiny gray suit replaced the middle class. The new female stereotypes were never the actresses in Hollywood, but the mannequins of fashion magazines: underweight, with light skin and eyes huge truccatissimi. News launched in France were the clothes metallic Paco Rabanne, who had no seams but plates hooked together with rings.

1970

Founded by the innovative ideas that spread in the late sixties, the fashion of the seventies assumed form of a real movement. The Hippy wore loose shirts and long tunics transparent, bright colors, giant flowers, jewelry of all types and exotic clothing. The hair became more and more in a tangle unkempt curls. This looks a bit 'ragged beyond the official fashion became a real anti-modern, a symbol of freedom. The feminist movement in those years was identified with the long skirts, dresses bought for pennies at flea markets, clogs. Were also fashionable: Jeans brand, Ray Ban, who had brought the Timberland from those that were defined in Milan paninari, that the young people of the right. On the left hand were used torn jeans, sunglasses, a few pounds, cut off shirts and sweaters, shoulder bags in leather. Elio Fiorucci was the first in Italy this kind of picks against the fashion made of rags. His store was a point meeting place where you could find everything from clothes finished badly, [rafts] high and dangerous, sweatshirts, jeans, but gadgets are very colorful. He was responsible for the introduction of stretch fabric in fashion, which allowed him to invent tight-fitting clothing suitable for the disco-dance. Explosion of knitting, of which the French designer Sonia Rykiel was considered the queen. In the wake of feminism wearing layers upon layers of knitted hats, scarves, leg warmers . Among the innovations at the very beginning of the period, there were the Hot pants, shorts and skirts much shorter than that of left entirely uncovered legs.