1950
Over the years players were for the first time, teen-agers which were distinguished from adults for clothing: jeans, t-shirts, sweaters, leather jackets, sportswear or scruffy look, and for men, pomade on his head. The fortunes of the jeans was still an important phenomenon that influences fashion. The garment was used since the mid-nineteenth century as a working uniform, for the strength of its fabric, secured with double stitching and metal rivets. In Europe, women are tired of wearing clothes and turned out of their mothers fashion models and copied by women's magazines with the help of patterns and providential seamstresses. If Paris was still calling the shots, was born in Florence the Italian fashion industry, Paris said, however, still reads: Dior launched collections that were inspired by letters of the alphabet, such as the H line with life moved on the sides and elongated torso. Then there were the line Y and line A, while the evening dresses were usually long to the foot. In 1957, the year of his death, Dior revolutionized fashion with the line still lot, which created quite a stir because it hid the whole of the waist. Revisited his legendary Coco Chanel suits, the jacket without a collar and a simple and straight skirt. Was always she who threw the shoe Chanel, without the heel and toe with a different color: it was an alternative to the stiletto heels that battered the mid-fifties the feet of many women. During the same period grew more and more the fashion for leisure. On the beaches made his first appearance on bikini swimsuit in two pieces. Pants continued their march to success: they were used for summer sports and skiing. The shirt has always been considered poor material and popular, began to be part of the collections. With the death of Dior, Yves Saint Laurent became director of the house. His first collection was an overwhelming success: line trapezoidal was fresh, young and basically a continuation of the Bag Dior.
1960
was the period of the Vietnam War, the currency of the protesters was a total rejection to the elite world of fashion parkas, scarves, jeans torn, baggy sweaters, sneakers. Many clothes were borrowed from the uniforms of war, including the famous Montgomery, wool jacket closed with heavy braid of the Royal Navy, or the t-shirt, invented by the U.S. Navy as a singlet for the soldiers. England Beat music, represented by Beatles and the Rolling Stones, had the ability to aggregate millions of teenagers, who copied the clothes of their favorite idols. The Beatles wore tight pants and shorts, shrunken jackets, nineteenth-century uniforms with shoulder pads, ankle boots. The Stones, more angry, they preferred satin shirts and pants, necklaces and bracelets, and wore make-up. For both groups were very important and long hair tousled, which for more than a century were forbidden to men, bright colors and shiny gray suit replaced the middle class. The new female stereotypes were never the actresses in Hollywood, but the mannequins of fashion magazines: underweight, with light skin and eyes huge truccatissimi. News launched in France were the clothes metallic Paco Rabanne, who had no seams but plates hooked together with rings. 1970
Founded by the innovative ideas that spread in the late sixties, the fashion of the seventies assumed form of a real movement. The Hippy wore loose shirts and long tunics transparent, bright colors, giant flowers, jewelry of all types and exotic clothing. The hair became more and more in a tangle unkempt curls. This looks a bit 'ragged beyond the official fashion became a real anti-modern, a symbol of freedom. The feminist movement in those years was identified with the long skirts, dresses bought for pennies at flea markets, clogs. Were also fashionable: Jeans brand, Ray Ban, who had brought the Timberland from those that were defined in Milan paninari, that the young people of the right. On the left hand were used torn jeans, sunglasses, a few pounds, cut off shirts and sweaters, shoulder bags in leather. Elio Fiorucci was the first in Italy this kind of picks against the fashion made of rags. His store was a point meeting place where you could find everything from clothes finished badly, [rafts] high and dangerous, sweatshirts, jeans, but gadgets are very colorful. He was responsible for the introduction of stretch fabric in fashion, which allowed him to invent tight-fitting clothing suitable for the disco-dance. Explosion of knitting, of which the French designer Sonia Rykiel was considered the queen. In the wake of feminism wearing layers upon layers of knitted hats, scarves, leg warmers . Among the innovations at the very beginning of the period, there were the Hot pants, shorts and skirts much shorter than that of left entirely uncovered legs. 
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