Every day we happen to read a book, watch a movie, surf the internet, play music and enjoy a varied range of activities. You can well to note that when we dedicate ourselves to these, for example when we read a book, happen to associate a color to its content according to the sensation we feel, but also combine with numerous images that come to mind when we do trample reading. That link, that is 'object-color', which leads to the production of sensations, is due to what is commonly called 'perception'. First we must clarify 'What is perception?'
Perception is a mental process that transforms sensory data into forms with meaning, around this topic have been made Several studies in the psychological, philosophical and medical.
The color perception involves an act of secondary and tertiary mental, built over the physiological process. The interior color palette depends not only on our perception of the exterior colors, but also by our specific way of revisiting the same emotionally. This is all due to an approach to 'psychological' which just puts in the foreground the personal biography rather than the cultural events.
visual perception is thanks to the brain and the brain itself is certainly a perception of "virtual" as our thoughts and our imagination and, as such, can lead to different emotional responses and psychological attitudes. All these feelings are defined as 'visual perception' are held in various locations in the cerebral cortex.
The perception of color is formulated in a particular area of \u200b\u200bthe brain caused by the action of photons on the cones, which are the two key components of the color representation that takes place every day in our brain. But we must remember that any kind of feeling you get in the process of perception is personal!
Why are we so attracted to the color? Simple, because we love them. Marketers leverage this because, color, acting on the subconscious level by stimulating the desire of satisfying a need. It is a constant of our lives and is a potential (and powerful) tool for psychological act on the human mind. a constant of our lives and is a potential (and powerful) tool for psychological act on the human mind and marketers have figured this out right!
The color, in particular, is used by a company (whether it be a studio or a supermarket) as a vector of attention, ie, as the visual element that allows the almost automatic capture of attention.
The U.S. Federal trademark registration says that the color is an essential and inseparable element of a brand, it is right to be protected the same way as a patent. It is thus possible to associate certain colors to certain goods, taking into account that the associations vary according to the trademarks and / or areas of activity: for example, if we are asked to associate the color red to a brand, we immediately think of Coca Cola with IBM or Pepsi blue, purple to Milka, with orange or the Wind Conto Arancio, with the Kodak yellow, pink Barbie, etc.. Red is often used for the insignia of a supermarket, while the green or blue are the most indicated for the signs placed in the category "services" or luxury goods. Even the color of a food product is of significant importance, as can influence the perception of certain tastes or smells certain. We will have consistent associations between color and taste, that the rose is sweet, salty, or green and orange pepper. 
Now it's up to you. Close your eyes. Think of a color and match it to a brand. We would be grateful if you left the comment with your thoughts! 
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