1980
In the eighties we witnessed a completely new redefinition of the profession of the designer. Was not enough to be a good craftsman and create garments of excellent workmanship and quality, but, following the example of more sophisticated strategies Advertising, give a captivating image of their product. With the development of the Internet every brand he created his own website, and not just to attract attention, but for some the most popular products such as jeans, to sell them directly. It developed the race to fitness, and also for younger people were created casual clothing taken from sportswear. The success of Made in Italy in this period was derived also by skilful marketing strategies. Milan, the industrial center of the peninsula, snatched the palm of the fashion capital in Turin , Florence and Rome . They became famous designers like Giorgio Armani , Missoni , Gianfranco Ferre , Gianni Versace , Dolce & Gabbana and Krizia . The ideal of feminine beauty was inspired by the sporting woman, slender, muscular and ambitious, successful in both the private and the public, thanks to the fact that they are always dressed appropriately. Just impersonated Madonna This belief, that it was possible to shape their bodies through aerobics, bodybuilding, diets and beauty care. The shoulders of women's clothing grew larger and inflated, the ubiquitous duo-jacket suit with briefcase briefcase. The type of woman manager, not more feminine and delicate, but tough and ruthless at work. FEATURES CONTEMPORARY CLOTHING